Ashley Alvarado is the director of community engagement at KPCC, Southern California Public Radio. She works closely with KPCC leadership and content teams to develop strategies and opportunities to engage new and existing audiences across platforms. She is focused on engagement and source development as a means to diversify the sourcing in news coverage and on shows, help enrich programming and grow audience. Among her efforts is Feeding the Conversation, a series of engagement-sourcing gatherings that bring together members of the community with KPCC journalists around specific themes or coverage areas. Her work with community engagement began at the Center for Investigative Reporting, where she served as community news editor and oversaw the news-engagement and public engagement staff at its California Watch and The Bay Citizen projects. The Oregon native is a graduate of the University of Southern California, where she earned degrees in journalism and Spanish.
- Thursday, 2:00 pm - Beyond Audiograms: Audience Engagement in Podcasting
- Saturday, 11:30 am - Building Better Tools to Understand Voters and Their Choices
- Friday, 10:00 am - Table Talks: Audience Engagement, Growth and Analytics
- See the full schedule →