Building Better Tools to Understand Voters and Their Choices

  • Saturday – 11:30 AM – 12:30 PM
  • JW Grand Ballrooms 3+4
  • #ONA18Voters

By using emerging technologies in public opinion polling, social listening and personalized research as well as innovative audience engagement strategies, journalists can move beyond anecdotal "from the diner" reporting and traditional, in-person exit polls to surface a more complete, deeper, localized and dynamic understanding of voters and their choices.

This session is designed for:

  • Journalists looking for better insights into the voting public’s choices
  • Newsrooms trying to build out election coverage that reflects the reality on the ground
  • Technologists who want to understand how election surveying can leverage machine learning
  • Speakers

    David Scott - Deputy Managing Editor, The Associated Press
    @davidthornhill |

    Ashley Alvarado - Director, Community Engagement, Southern California Public Radio
    @ashleyalvarado |

    Peter Beshai - Design Technologist, Cortico / MIT Media Lab
    @pbesh |

    Julia Haslanger - Engagement Consultant Team Lead, Hearken
    @JuliaJRH |

    Session Video

    Social Conversation