Tobias Fellner-Jost is the founder of the Trisolute News Dashboard and has extensive experience in news SEO; Chelsey Heath is the News Dashboard’s news SEO strategist and honed her skills in a digital newsroom.
How will people search online for news in the future? What will be the future of SEO for news publishers? We explore 4 ideas and ask the room their thoughts:
– How publishers should deal with search engines pulling the answers out of their content straight onto the SERP, so users don’t have to click;
– As voice search share increases, what should news publishers watch out for;
– Who should be the gatekeepers of news in search engines (including fake news);
– How searches will become even more contextual;
If you’re curious about news SEO and how to increase Google as a referrer in your newsroom, stop by to get past the jargon and learn how you can aim your stories toward search.