Use data as an aid to journalism, to inform pieces, suggest topics, distribute effectively and build loyalty.
1. set triggers to notify of statistically significant changes: eg. 19% increase in incidents involving taxis and baby strollers
2. create rapid prototypes to see interesting trends, outliers, patterns, use tools such as google data studio and tableau
3. create and embed a dataviz for visual reinforcement of a story
4. dataviz – oh how shareable!
5. dataviz not just a pretty picture, also a tool and ‘evergreen’ to promote repeated use and loyalty
DataPico is a suite of data visualizations that are free for the media to use, our work is paid for by local businesses. We work closely with journalists to build tools and visualizations on topics that matter from crime to school performance to mobility and air quality.