Tobias Fellner-Jost is the founder of the Trisolute News Dashboard and has extensive experience in news SEO; Chelsey Heath is the News Dashboard’s news SEO strategist and honed her skills in a digital newsroom.
By popular demand from ONA 2017 (seriously, our Unconference audience asked for this panel!), we’ll look at 10 common SEO myths that plague newsrooms today, set out the facts, and reserve half of the session for an AMA to bust audience-submitted myths. Among what we’ll cover:
• Myth: News SEO is “magic,” and you have to be an expert to start optimizing your articles and website
• Myth: News SEO is the same as organic SEO
• Myth: Using AMP is a terrible business decision, OR not using AMP is a terrible business decision
• Myth: Spending time on SEO is a waste as a reporter
• Myth: If we aren’t in Google News, there’s nothing we can do about it