Adam Shapiro is the co-founder of AlertMe, a tool used by publishers to drive content discovery and strengthen the 1-1 relationships with their readers. This relevancy is how 40+ publishers are reducing the “landlord/tenant” relationship with Facebook, drive 1st party data, audience growth & new revenue. Adam is a recovering journalist, who spent most of his career in newsrooms, trying to bring eyeballs to all platforms. He most recently was Executive Editor at WNBC.com, but also worked at WCBS and in tv, radio and newspaper newsrooms around the country. Adam lives in Montclair, NJ with his wife Kelly, two really cute kids, and a puppy that still poops behind the couch.
- Friday, 12:00 pm - [MIDWAY] Deep Dive into Audience Engagement: New Tools, Personalization, Audio, and More
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