How Facebook is Going for Local News

  • Friday – 3:30 PM – 4:30 PM
  • JW Grand Ballrooms 3+4
  • #ONA18FBnews

In early 2018, Facebook made a series of large-scale changes to its Newsfeed and to the system used to track these changes, sending shockwaves through the news industry. By sharing data and opening books, however, publishers can preempt shock and work from a shared set of facts.

This session is designed for:

  • Anyone working in the local news industry and relying on Facebook algorithms for eyeballs
  • Newsrooms interested in a more collaborative, open relationship with their competitors
  • Journalists who want to know the real, complete picture on social metrics
  • Speakers

    Sarah Whitmire - Social Media Editor, McClatchy
    @sarahwhitmire |

    Cal Lundmark - Regional Audience Growth Producer, The State
    @calundmark |

    Kurt Gessler - Director of Editorial Operations, Chicago Tribune
    @kurtgessler |

    Session Video

    Session Audio

    Social Conversation