Subscriptions, Metrics and the Newsroom: How Journalists are Getting Involved

  • Thursday, Sep 13 – 2:00 PM – 3:00 PM
  • JW Grand Ballrooms 3+4
  • #ONA18Metrics

As local and regional publishers transition to paywalls, introducing conversion data metrics into decisions made throughout those organizations, and understanding what those metrics mean and how to use them, will be more important than ever to newsroom leaders.

This session is designed for:

  • Local and regional publishers considering a paywall
  • Journalists and editors who want to understand how a different revenue model will affect their work
  • Anyone looking to get a handle on how to read conversion metrics
  • Speakers

    Amanda Wilkins
    Audience Development Editor, The Dallas Morning News
    kcamandaVisit Website

    Mark Francescutti
    Senior Engagement Manager, Dallas Morning News
    @mfrances100Visit Website

    Pedro Burgos
    Knight Fellow, ICFJ
    @burgosVisit Website


    Gwen Vargo
    Director of Reader Revenue, American Press Institute
    @gwenvargoVisit Website

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