Email as a Driver of Innovation and Loyalty (Yes, Email)

  • Friday, Sep 14 – 2:00 PM – 3:00 PM
  • JW Grand Ballrooms 3+4
  • #ONA18Email

Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement opportunities, newsrooms can, ultimately, give readers something great to love in their emails.

This session is designed for:

  • Newsrooms that want to learn how to incubate loyalty with emails
  • Anyone who is interested in defining “product” in the email space
  • Product managers looking to build out their toolbox

    • Speakers

    Eva Scazzero
    Product Manager, Quartz
    @evascaz • Visit Website

    Dheerja Kaur
    Head of Product and Design, theSkimm
    @dheerja • Visit Website

    Roy Schwartz
    Co-founder and President, Axios
    roylschwartz • Visit Website

    Session Video

    Session Audio

    Social Conversation