Reaching international audiences is more than translating news or making a local site.
Many newsrooms are looking into or interested in growing their international audiences, but it takes work to make sure that what they are putting out there is a product serving these audiences. It takes some changes in audience strategy, careful editing and a healthy dose of good old empathy. I want to share my experiences and lessons learned by working with both bringing news made in the US to a foreign audience and also in the opposite way, formatting news from an international outlet to an English-speaking audience.
Suggested Speaker(s)
- Natasha Madov (@natmadov)
Freelance, Folha de S.Paulo