Discussion about what types of journalism lead to impact, factors that affect change, how different newsrooms track impact, how to start tracking it in your newsroom and how to use it to build support for journalism (whether that’s funding, memberships, whatever). The audience is anyone who wants more than traffic metrics — reporters, engagement editors, editors, marketers.
Suggested Speaker(s)
- Anjanette Delgado (@anjdelgado)
Digital Director, Head of Audience, lohud.com, part of the USA Today Network; Media Impact Project contributor - Jason Alcorn (@jasonalcorn)
Metrics Editor, Media Shift