Sarah Schmalbach is a news product manager, Philadelphia native and former journalist who recently co-led the Guardian Mobile Innovation Lab in New York alongside its editor, Sasha Koren. The Guardian Lab was a small multidisciplinary team supported by the Knight Foundation, that experimented with mobile-first storytelling formats for two years and shared what it learned with the industry.
Now an Entrepreneur in Residence at the Lenfest Institute for Journalism in Philadelphia, she's exploring opportunities and outcomes for a local news innovation team that could experiment and gain insights into how to build more sustainable business models for essential local journalism.
Website: https://www.lenfestinstitute.org
- Thursday, Sep 13 - Are You Running an Experiment, or Just Winging It?
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