Amy Adams Harding is the Head of Analytics and Revenue Optimization for News and Publishing at Google. Her teams oversee both ads and non-ads revenue opportunities for our News partners, covering solutions that leverage DoubleClick technology as well as the News Consumer Insights analytical framework. Amy’s roots in both media and analytics run deep. In 1997, Amy joined a small startup called DoubleClick to establish their Sales Analytics team. In 2008, she joined Google as part of the DoubleClick acquisition where she was a VP and founding member of the AdX team and oversaw AdX buy-side sales development and commercialization plans. Amy’s other roles at Google include Head of Industry for eBay’s global partnership as well as being a founding member and Head of Publisher Development for Google Surveys.
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