[Unconference] SEO for News: Fundamentals and the Future

  • Saturday, Sep 15 – 2:30 PM – 3:30 PM
  • 304
  • #ONAuncon

SEO for news: Fundamentals and the Future
How will people search online for news in the future? What will be the future of SEO for  news publishers? We explore 4 ideas and ask the room their thoughts:

  • How publishers should deal with search engines pulling the answers out of their content straight onto the SERP, so users don’t have to click;
  • As voice search share increases, what should news publishers watch out for;
  • Who should be the gatekeepers of news in search engines (including fake news);
  • How searches will become even more contextual.

If you’re curious about news SEO and how to increase Google as a referrer in your newsroom, stop by to get past the jargon and learn how you can aim your stories toward search.

Speakers: Tobias Fellner-Jost, Chelsey Heath
Tobias Fellner-Jost is the founder of the Trisolute News Dashboard and has extensive experience in news SEO; Chelsey Heath is the News Dashboard’s news SEO strategist and honed her skills in a digital newsroom.

How are Unconference pitches selected:

  1. Registered ONA18 attendees pitch ideas throughout the summer
  2. ONA18 attendees vote on Thursday and Friday of the conference for topics they feel should be added to the schedule
  3. Successful submitters present on Saturday

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