Subscriptions, Metrics and the Newsroom: How Journalists are Getting Involved

  • Thursday – 2:00 PM – 3:00 PM
  • JW Grand Ballrooms 3+4
  • #ONA18Metrics

As local and regional publishers transition to paywalls, introducing conversion data metrics into decisions made throughout those organizations, and understanding what those metrics mean and how to use them, will be more important than ever to newsroom leaders.

This session is designed for:

  • Local and regional publishers considering a paywall
  • Journalists and editors who want to understand how a different revenue model will affect their work
  • Anyone looking to get a handle on how to read conversion metrics
  • Speakers

    Amanda Wilkins - Audience Development Editor, The Dallas Morning News
    kcamanda | http://dallasnews.com

    Mark Francescutti - Senior Engagement Manager, Dallas Morning News
    @mfrances100 | http://dallasnews.com

    Moderator

    Gwen Vargo - Director of Reader Revenue, American Press Institute
    @gwenvargo | http://americanpressinstitute.org


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