Running an actual experiment can teach you a lot quickly. Winging it looks similar, but actually kills the momentum to try new things. In short, you need to be able to answer the question “Did it work?” We’ll detail how to hypothesize, define success, track analytics, collect feedback and “burndown” the results until you are experimenting with intention.
This session is designed for:
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Speakers
Sarah Schmalbach
Entrepreneur in Residence, The Lenfest Institute for Journalism
@schmalie • Visit Website
Sasha Koren
Consultant, Independent
sashak