[MIDWAY] Analytics is Not the Answer: Guiding the Narrative in the Age of Data

  • Thursday – 1:00 PM – 2:30 PM
  • 301+302
  • #ONA18MW

"Analytics" is a dirty word and these start-up founders will be the first to say so. Come for group therapy and bleeding-edge brainstorming from the frontiers of the industry. This session includes small group discussions that will allow you to go “beyond analytics” and explore how and why artificial intelligence and machine learning can be the keys to unlocking the understanding that you are actually searching for.

This session is designed for:

  • Journalists using traditional analytics but wanting something more
  • Editors and anyone seeking new ideas to bring back to their newsrooms
  • Newsrooms wanting a better understanding of how AI and machine learning can benefit their end goals


  • Anjanette Delgado | Senior News Director for Digital | Detroit Free Press and freep.com | @AnjDelgado
  • Anjanette Delgado is the senior news director for digital at the Detroit Free Press, part of the USA Today Network, and a contributor to the Norman Lear Center's Media Impact Project. Chartbeat selected her as a leader in the field of real-time analytics in 2014 for her work at lohud.com in New York, and she was featured in an international documentary on journalism’s digital transformation for ARTE TV. Before moving into audience work, she was the top editor of The Salinas Californian and El Sol newspapers in California, the editor of several niche publications, a designer and a reporter. She was born and raised in North Dakota.


  • Morten Holst | Partner | Innocode | @holmor
  • Morten has been involved in digital media strategy and business development since before the dot-com era, working as an early frontrunner in mobile, web-TV, premium content and digital storytelling. 15 years of experience heading up digital strategy at TV 2 (Norway’s #1 commercial broadcaster), VG (Norway’s #1 newspaper) and Vizrt (digital graphics) has provided him with unique opportunities to work with the most talented people in the Scandinavian media industry. Morten currently works as founding partner at Innocode, helping local media companies reclaim lost positions.

  • Per Damgaard Husted | Founder and CEO | Canecto | @perdamgaard
  • Per Damgaard Husted is the founder and CEO of Canecto. Canecto uses predictive analytics to automatically identify the best traffic, marketing and social media efforts as well as content and user journey improvements on a website. Per has played an active part of the Danish tech scene since 1999. He has worked in digital agencies, as a consultant and as the head of several online departments in the banking and telco industry. He has been leading the development of the first Danish Content Management system and the first Danish mobile banking app.

  • Antoine Amann | CEO and Founder | Echobox | @AntoineAmann
  • Antoine Amann is the Founder and CEO at Echobox. After graduating from Cambridge, Antoine went into journalism with the Financial Times. He left the FT to develop the initial version of Echobox in 2013. Echobox has grown rapidly ever since, and its AI technology is being used by publishers on all continents, including The Guardian, The Telegraph and Le Monde.

  • Toby Abel | CTO and Founder | Krzana | @tabeldammit
  • Toby is a serial technology entrepreneur and strategist, and the founding CTO of Krzana. Krzana builds AI tools for newsgathering.

  • Mario Vasilescu | CEO and Co-Founder | Readefined | @1upm
  • Mario is Co-Founder and CEO of Readefined. He is a robotics engineer turned digital strategist and designer, having led digital innovation projects for national organizations in Canada and France. His goal is to help save the internet by giving quality content and quality engagement unfair advantages. Readefined does this by making it easy and lucrative to optimize for quality instead of clicks. You can connect with Mario and learn more about Readefined in the Start-Up Alley in the Midway on Friday.