Membership Has Its Benefits

Membership models are as diverse as the organizations that use them, with plenty of experimentation in recent years. We’ll gather journalists leading for-profit, non-profit and professional society membership-centered newsrooms to discuss lessons on everything from benefits to niche audience segmentation.

This session is designed for:

  • Journalists and editors working in member-oriented newsrooms
  • Organizations considering restructuring or moving to a membership model
  • Anyone who wants a firmer understanding of membership models
  • Speakers

    Amanda Yarnell - Editorial Director, Chemical & Engineering News
    @amandayarnell |

    Amanda Zamora - Chief Audience Officer, The Texas Tribune
    @amzam |

    Emily Goligoski - Research Director, Membership Puzzle Project
    @emgollie |

    Kate Myers - Executive Director, Revenue + Operations, First Look Media
    @thekatemyers |

    Dheerja Kaur - Head of Product and Design, theSkimm
    @dheerja |

    Session Video

    Session Audio

    Social Conversation