Membership Has Its Benefits

  • Thursday, Sep 13 – 11:00 AM – 12:00 PM
  • JW Grand Ballrooms 1+2
  • #ONA18Membership

Membership models are as diverse as the organizations that use them, with plenty of experimentation in recent years. We’ll gather journalists leading for-profit, non-profit and professional society membership-centered newsrooms to discuss lessons on everything from benefits to niche audience segmentation.

This session is designed for:

  • Journalists and editors working in member-oriented newsrooms
  • Organizations considering restructuring or moving to a membership model
  • Anyone who wants a firmer understanding of membership models
  • Speakers

    Amanda Yarnell
    Editorial Director, Chemical & Engineering News
    @amandayarnellVisit Website

    Amanda Zamora
    Chief Audience Officer, The Texas Tribune
    @amzamVisit Website

    Emily Goligoski
    Research Director, Membership Puzzle Project
    @emgollieVisit Website

    Kate Myers
    Executive Director, Revenue + Operations, First Look Media
    @thekatemyersVisit Website

    Dheerja Kaur
    Head of Product and Design, theSkimm
    @dheerjaVisit Website


    Session Video

    Session Audio

    Social Conversation