Events are powerful engagement tools, and for some organizations, essential revenue streams — but we’ve been operating without good information on events for years. Emerging research points the way forward, allowing newsrooms to create and develop events strategies based on hard data.
This session is designed for:
Speakers
![](https://ona18.journalists.org/wp-content/plugins/ona-archive/sites/ona18/wp-content/uploads/sites/16/2018/08/Alexandra-Smith-sq6.jpg%3Fw=640)
Alexandra Smith
Growth Editor, WhereBy.Us
@alexandraleighs • Visit Website
![](https://ona18.journalists.org/wp-content/plugins/ona-archive/sites/ona18/wp-content/uploads/sites/16/2018/06/Agnes-Varnum-e1529508068919.jpg%3Fw=640)
Agnes Varnum
Director of Events, The Texas Tribune
Aavarnum • Visit Website