Machine Learning and You: Boost Audience Engagement, Change Readers’ Habits

  • Friday – 5:00 PM – 6:00 PM
  • JW Grand Ballroom 7
  • #ONA18Machine

The pervasiveness of news has led to a publication agnosticism that seriously threatens reader loyalty and audience engagement. Machine learning, through augmented content and interactive user experiences, can help reverse these trends and cultivate brand advocates.

This session is designed for:

  • Journalists looking for detail on how artificial intelligence and machine learning can complement their roles
  • Newsrooms interested in implementing machine learning to drive audience engagement
  • Anyone who wants to know what kind of problems AI can solve, and how to leverage the technology
  • Speaker


    Session Audio

    Social Conversation