How’s My Story Doing? Custom Analytics and Empowered Local Newsrooms

  • Thursday – 11:00 AM – 12:00 PM
  • JW Grand Ballrooms 3+4
  • #ONA18Analytics

News needs more than pageview data to understand what audiences are willing to pay for. In new, distinct approaches, The Seattle Times and The Philadelphia Inquirer have built custom digital analytic hubs. We’ll demo these tools, describe our approach to building them and discuss how they’ve empowered newsrooms to play an increasing role in growing audience and subscriptions.

This session is designed for:

  • Newsrooms that would love access to custom digital analytics hubs
  • Journalists trying to better understand the behavior behind their clickview data
  • Anyone interested in understanding newsroom-oriented audience and subscriptions growth
  • Speakers

    Kim Fox - Managing Editor, Audience and Innovation, The Philadelphia Inquirer
    @kimfox | http://www.philly.com

    Sharon Chan - VP Innovation Product & Development, Seattle Times
    @sharonpianchan | http://www.sharonpianchan.com

    Josh Hart - Product Manager, The Seattle Times
    | https://www.seattletimes.com/

    Patrick Kerkstra - Managing Editor, Digital, Philadelphia Inquirer
    @pkerkstra | http://philly.com


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