News needs more than pageview data to understand what audiences are willing to pay for. In new, distinct approaches, The Seattle Times and The Philadelphia Inquirer have built custom digital analytic hubs. We’ll demo these tools, describe our approach to building them and discuss how they’ve empowered newsrooms to play an increasing role in growing audience and subscriptions.
This session is designed for:
Speakers
Kim Fox
Managing Editor, Audience and Innovation, The Philadelphia Inquirer
@kimfox • Visit Website
Sharon Chan
VP Innovation Product & Development, Seattle Times
@sharonpianchan • Visit Website
Josh Hart
Product Manager, The Seattle Times
Visit Website
Patrick Kerkstra
Managing Editor, Digital, Philadelphia Inquirer
@pkerkstra • Visit Website