Email as a Driver of Innovation and Loyalty (Yes, Email)

  • Friday – 2:00 PM – 3:00 PM
  • JW Grand Ballrooms 3+4
  • #ONA18Email

Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement opportunities, newsrooms can, ultimately, give readers something great to love in their emails.

This session is designed for:

  • Newsrooms that want to learn how to incubate loyalty with emails
  • Anyone who is interested in defining “product” in the email space
  • Product managers looking to build out their toolbox
  • Speakers

    Eva Scazzero - Product Manager, Quartz
    @evascaz |

    Dheerja Kaur - Head of Product and Design, theSkimm
    @dheerja |

    Roy Schwartz - Co-founder and President, Axios
    roylschwartz |

    Session Video

    Session Audio

    Social Conversation