Alerts, Apps and Algorithms: Loyalty in a Mobile-First World

  • Thursday – 11:00 AM – 12:00 PM
  • JW Grand Ballroom 8
  • #ONA18Mobile

The best audiences are those that are engaged across multiple platforms. In what is rapidly becoming a mobile-first world, news aggregators, push alerts and various algorithms are essential channels in helping newsrooms build, serve and leverage that most valuable commodity: a loyal readership.

This session is designed for:

  • Newsrooms building mobile channel strategies
  • Decision makers trying to understand where traffic and loyalty intersect
  • Anyone trying to get a handle on the impact of mobile OS-driven algorithms
  • Speakers

    Coleen O'Lear
    Editorial Director for Emerging News Products, The Washington Post
    @coleenolearVisit Website

    Emily Ingram
    Director of Product Management, Chartbeat
    @emilyingramVisit Website

    Nathalie Malinarich
    Editor, Mobile and New Formats, BBC News
    @nmalinarichVisit Website

    Mark Alford
    Head of Digital, Sky News
    @alfie_alfordVisit Website

    Moderator

    Emily Bell
    Director, Tow Center For Digital Journalism, Columbia Journalism School
    @emilybellVisit Website


    Social Conversation