Advise, Explain, Engage: Grow Membership and Build Loyalty with a Successful Column

A successful column - like Slate's Dear Prudence, the Advice King at the Nashville Scene or the Texas Tribune's Texplainer - can be a simple but powerful centerpiece of an engagement strategy designed to attract new readers, cultivate returning visitors, convert long-time loyal users into paid members or some combination of the three.

This session is designed for:

  • Anyone who wants to understand the content that can drive audience engagement
  • Newsrooms interested in introducing an advice or explainer column
  • Engagement officers and community reporters seeking to grow their audiences
  • Speakers

    Evan Mackinder - Senior Editor, Audience Engagement, Slate
    @evandmac | http://Slate.com


    Session Audio

    Social Conversation