{"id":1306,"date":"2018-06-01T09:45:01","date_gmt":"2018-06-01T13:45:01","guid":{"rendered":"https:\/\/ona18.journalists.org\/speaker\/sarah-schmalbach\/"},"modified":"2018-06-01T09:45:01","modified_gmt":"2018-06-01T13:45:01","slug":"sarah-schmalbach","status":"publish","type":"ona_speaker","link":"https:\/\/ona18.journalists.org\/speaker\/sarah-schmalbach\/","title":{"rendered":"Sarah Schmalbach"},"content":{"rendered":"<p>Sarah Schmalbach is a news product manager, Philadelphia native and former journalist who recently co-led the Guardian Mobile Innovation Lab in New York alongside its editor, Sasha Koren. The Guardian Lab was a small multidisciplinary team supported by the Knight Foundation, that experimented with mobile-first storytelling formats for two years and shared what it learned with the industry.<\/p>\n<p>Now an Entrepreneur in Residence at the Lenfest Institute for Journalism in Philadelphia, she&#8217;s exploring opportunities and outcomes for a local news innovation team that could experiment and gain insights into how to build more sustainable business models for essential local journalism.<\/p>\n","protected":false},"featured_media":3884,"template":"","meta":{"start_time":0,"end_time":0,"moderators":[],"hashtag":[],"soundcloud":[],"scribble":[],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"Sarah","last_name":"Schmalbach","title":"Entrepreneur in Residence","organization":"The Lenfest Institute for Journalism","website":"https:\/\/www.lenfestinstitute.org","twitter":"schmalie","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sarah Schmalbach - ONA18<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona18.journalists.org\/speaker\/sarah-schmalbach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarah Schmalbach - ONA18\" \/>\n<meta property=\"og:description\" content=\"Sarah Schmalbach is a news product manager, Philadelphia native and former journalist who recently co-led the Guardian Mobile Innovation Lab in New York alongside its editor, Sasha Koren. The Guardian Lab was a small multidisciplinary team supported by the Knight Foundation, that experimented with mobile-first storytelling formats for two years and shared what it learned [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona18.journalists.org\/speaker\/sarah-schmalbach\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA18\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/06\/Sarah-Schmalbach5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@onaconf\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Brian Duff\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona18.journalists.org\/#website\",\"url\":\"https:\/\/ona18.journalists.org\/\",\"name\":\"ONA18\",\"description\":\"The 2018 ONA Conference &amp; Awards Ceremony \\u2014 Sept. 13-15 \\u2014 Austin, TX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona18.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ona18.journalists.org\/speaker\/sarah-schmalbach\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/06\/Sarah-Schmalbach5.jpg\",\"width\":300,\"height\":300},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona18.journalists.org\/speaker\/sarah-schmalbach\/#webpage\",\"url\":\"https:\/\/ona18.journalists.org\/speaker\/sarah-schmalbach\/\",\"name\":\"Sarah Schmalbach - ONA18\",\"isPartOf\":{\"@id\":\"https:\/\/ona18.journalists.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ona18.journalists.org\/speaker\/sarah-schmalbach\/#primaryimage\"},\"datePublished\":\"2018-06-01T13:45:01+00:00\",\"dateModified\":\"2018-06-01T13:45:01+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona18.journalists.org\/speaker\/sarah-schmalbach\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/1306"}],"collection":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/types\/ona_speaker"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/media\/3884"}],"wp:attachment":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/media?parent=1306"}],"wp:term":[{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/event?post=1306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}