{"id":1269,"date":"2018-05-23T11:00:52","date_gmt":"2018-05-23T15:00:52","guid":{"rendered":"https:\/\/ona18.journalists.org\/speaker\/gwen-vargo\/"},"modified":"2018-05-23T11:00:52","modified_gmt":"2018-05-23T15:00:52","slug":"gwen-vargo","status":"publish","type":"ona_speaker","link":"https:\/\/ona18.journalists.org\/speaker\/gwen-vargo\/","title":{"rendered":"Gwen Vargo"},"content":{"rendered":"<p>Gwen Vargo is Director of Reader Revenue for American Press Institute, where she works to support and accelerate the growth of subscriptions and user revenue at U.S. news organizations.<br \/>\nShe works directly with API&#8217;s partner news organizations to understand the path audiences take to subscription; gathers and spreads best practices; leads research efforts; and helps API&#8217;s partners develop innovative approaches to generating subscriptions through understanding audience data, marketing, communication, and content.<br \/>\nGwen specializes in helping media companies develop new models for user revenue, drawing on lessons she has learned over more than 20 years in audience development and marketing.<\/p>\n","protected":false},"featured_media":3829,"template":"","meta":{"start_time":0,"end_time":0,"moderators":[],"hashtag":[],"soundcloud":[],"scribble":[],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"Gwen","last_name":"Vargo","title":"Director of Reader Revenue","organization":"American Press Institute","website":"http:\/\/americanpressinstitute.org","twitter":"gwenvargo","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gwen Vargo - ONA18<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona18.journalists.org\/speaker\/gwen-vargo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gwen Vargo - ONA18\" \/>\n<meta property=\"og:description\" content=\"Gwen Vargo is Director of Reader Revenue for American Press Institute, where she works to support and accelerate the growth of subscriptions and user revenue at U.S. news organizations. She works directly with API&#8217;s partner news organizations to understand the path audiences take to subscription; gathers and spreads best practices; leads research efforts; and helps [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona18.journalists.org\/speaker\/gwen-vargo\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA18\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/05\/Gwen-Vargo-e15270869282445.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3990\" \/>\n\t<meta property=\"og:image:height\" content=\"3990\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@onaconf\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Brian Duff\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona18.journalists.org\/#website\",\"url\":\"https:\/\/ona18.journalists.org\/\",\"name\":\"ONA18\",\"description\":\"The 2018 ONA Conference &amp; Awards Ceremony \\u2014 Sept. 13-15 \\u2014 Austin, TX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona18.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ona18.journalists.org\/speaker\/gwen-vargo\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/05\/Gwen-Vargo-e15270869282445.jpg\",\"width\":3990,\"height\":3990},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona18.journalists.org\/speaker\/gwen-vargo\/#webpage\",\"url\":\"https:\/\/ona18.journalists.org\/speaker\/gwen-vargo\/\",\"name\":\"Gwen Vargo - ONA18\",\"isPartOf\":{\"@id\":\"https:\/\/ona18.journalists.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ona18.journalists.org\/speaker\/gwen-vargo\/#primaryimage\"},\"datePublished\":\"2018-05-23T15:00:52+00:00\",\"dateModified\":\"2018-05-23T15:00:52+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona18.journalists.org\/speaker\/gwen-vargo\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/1269"}],"collection":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/types\/ona_speaker"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/media\/3829"}],"wp:attachment":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/media?parent=1269"}],"wp:term":[{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/event?post=1269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}