{"id":1337,"date":"2018-06-08T10:48:54","date_gmt":"2018-06-08T14:48:54","guid":{"rendered":"https:\/\/ona18.journalists.org\/sessions\/runninganexperiment\/"},"modified":"2018-08-07T12:16:25","modified_gmt":"2018-08-07T16:16:25","slug":"runninganexperiment","status":"publish","type":"ona_session","link":"https:\/\/ona18.journalists.org\/sessions\/runninganexperiment\/","title":{"rendered":"Are You Running an Experiment, or Just Winging It?"},"content":{"rendered":"<p>Running an actual experiment can teach you a lot quickly. Winging it looks similar, but actually kills the momentum to try new things. In short, you need to be able to answer the question \u201cDid it work?\u201d We\u2019ll detail how to hypothesize, define success, track analytics, collect feedback and \u201cburndown\u201d the results until you are experimenting with intention.<\/p>\n<p><b>This session is designed for:<\/b><\/p>\n<li>Journalists trying to understand the impact of their one great idea<\/li>\n<li>Newsrooms worried about investing resources in an unproven concept<\/li>\n<li>Anyone who has ever failed to experiment with intention<\/li>\n<div id=\"livestream\">\n<h3>Session Video<\/h3>\n<div class=\"live\">\n<div style=\"position: relative; width: 100%; padding-bottom: 56.25%; overflow: hidden;\">\n\u00a0 <iframe src=\"https:\/\/embed.stream.live\/brand\/023dfed2-d2ee-45ff-bb98-a931e48d1290\/player\/a768adf0-6e21-4d23-b63d-3ae04c2d89d1\" frameborder=\"0\" border=\"0\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe>\n<\/div>\n<div style=\"color: #ddd; font-weight: lighter; font-size: 12px; text-align: right; padding: 4px 8px 6px;\">\n\u00a0 Powered by <a href=\"https:\/\/ovp.stream.live\" title=\"Stream\u00a0| Live video from anywhere, to anywhere.\">Stream<\/a>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1536847200,"end_time":1536850800,"moderators":[[]],"hashtag":["ONA18Experiment"],"soundcloud":["503137545"],"scribble":["2809177"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":["<a href=\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/10\/Are-Your-Running-an-Experiment-or-Just-Winging-It.pdf\">Presentation<\/a>"],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Running an Experiment, or Just Winging It? - ONA18<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona18.journalists.org\/sessions\/runninganexperiment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Running an Experiment, or Just Winging It? - ONA18\" \/>\n<meta property=\"og:description\" content=\"Running an actual experiment can teach you a lot quickly. Winging it looks similar, but actually kills the momentum to try new things. In short, you need to be able to answer the question \u201cDid it work?\u201d We\u2019ll detail how to hypothesize, define success, track analytics, collect feedback and \u201cburndown\u201d the results until you are [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona18.journalists.org\/sessions\/runninganexperiment\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA18\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-07T16:16:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/01\/180122-save-date-facebook-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@onaconf\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Brian Duff\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona18.journalists.org\/#website\",\"url\":\"https:\/\/ona18.journalists.org\/\",\"name\":\"ONA18\",\"description\":\"The 2018 ONA Conference &amp; Awards Ceremony \\u2014 Sept. 13-15 \\u2014 Austin, TX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona18.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona18.journalists.org\/sessions\/runninganexperiment\/#webpage\",\"url\":\"https:\/\/ona18.journalists.org\/sessions\/runninganexperiment\/\",\"name\":\"Are You Running an Experiment, or Just Winging It? - ONA18\",\"isPartOf\":{\"@id\":\"https:\/\/ona18.journalists.org\/#website\"},\"datePublished\":\"2018-06-08T14:48:54+00:00\",\"dateModified\":\"2018-08-07T16:16:25+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona18.journalists.org\/sessions\/runninganexperiment\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions\/1337"}],"collection":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/1306"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/1585"}],"wp:attachment":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/media?parent=1337"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/tags?post=1337"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/event?post=1337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}