{"id":1238,"date":"2018-05-22T16:52:12","date_gmt":"2018-05-22T20:52:12","guid":{"rendered":"https:\/\/ona18.journalists.org\/sessions\/howsmystory\/"},"modified":"2018-08-07T12:03:41","modified_gmt":"2018-08-07T16:03:41","slug":"howsmystory","status":"publish","type":"ona_session","link":"https:\/\/ona18.journalists.org\/sessions\/howsmystory\/","title":{"rendered":"How\u2019s My Story Doing? Custom Analytics and Empowered Local Newsrooms"},"content":{"rendered":"<p>News needs more than pageview data to understand what audiences are willing to pay for. In new, distinct approaches, <i>The Seattle Times<\/i> and <i>The Philadelphia Inquirer<\/i> have built custom digital analytic hubs. We\u2019ll demo these tools, describe our approach to building them and discuss how they\u2019ve empowered newsrooms to play an increasing role in growing audience and subscriptions.<\/p>\n<p><b>This session is designed for:<\/b><\/p>\n<li>Newsrooms that would love access to custom digital analytics hubs<\/li>\n<li>Journalists trying to better understand the behavior behind their clickview data <\/li>\n<li>Anyone interested in understanding newsroom-oriented audience and subscriptions growth<\/li>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1536836400,"end_time":1536840000,"moderators":[[]],"hashtag":["ONA18Analytics"],"soundcloud":["503093907"],"scribble":["2809171"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":["8352504"],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How\u2019s My Story Doing? Custom Analytics and Empowered Local Newsrooms - ONA18<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona18.journalists.org\/sessions\/howsmystory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How\u2019s My Story Doing? Custom Analytics and Empowered Local Newsrooms - ONA18\" \/>\n<meta property=\"og:description\" content=\"News needs more than pageview data to understand what audiences are willing to pay for. In new, distinct approaches, The Seattle Times and The Philadelphia Inquirer have built custom digital analytic hubs. We\u2019ll demo these tools, describe our approach to building them and discuss how they\u2019ve empowered newsrooms to play an increasing role in growing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona18.journalists.org\/sessions\/howsmystory\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA18\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-07T16:03:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/01\/180122-save-date-facebook-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@onaconf\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Brian Duff\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona18.journalists.org\/#website\",\"url\":\"https:\/\/ona18.journalists.org\/\",\"name\":\"ONA18\",\"description\":\"The 2018 ONA Conference &amp; Awards Ceremony \\u2014 Sept. 13-15 \\u2014 Austin, TX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona18.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona18.journalists.org\/sessions\/howsmystory\/#webpage\",\"url\":\"https:\/\/ona18.journalists.org\/sessions\/howsmystory\/\",\"name\":\"How\\u2019s My Story Doing? 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