{"id":1188,"date":"2018-05-22T11:18:05","date_gmt":"2018-05-22T15:18:05","guid":{"rendered":"https:\/\/ona18.journalists.org\/sessions\/machinelearningandyou\/"},"modified":"2018-08-07T16:49:22","modified_gmt":"2018-08-07T20:49:22","slug":"machinelearningandyou","status":"publish","type":"ona_session","link":"https:\/\/ona18.journalists.org\/sessions\/machinelearningandyou\/","title":{"rendered":"Machine Learning and You: Boost Audience Engagement, Change Readers\u2019 Habits"},"content":{"rendered":"<p>The pervasiveness of news has led to a publication agnosticism that seriously threatens reader loyalty and audience engagement. Machine learning, through augmented content and interactive user experiences, can help reverse these trends and cultivate brand advocates.<\/p>\n<p><b>This session is designed for:<\/b><\/p>\n<li>Journalists looking for detail on how artificial intelligence and machine learning can complement their roles<\/li>\n<li>Newsrooms interested in implementing machine learning to drive audience engagement<\/li>\n<li>Anyone who wants to know what kind of problems AI can solve, and how to leverage the technology<\/li>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1536944400,"end_time":1536948000,"moderators":[[]],"hashtag":["ONA18Machine"],"soundcloud":["505130148"],"scribble":["2809160"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Machine Learning and You: Boost Audience Engagement, Change Readers\u2019 Habits - ONA18<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona18.journalists.org\/sessions\/machinelearningandyou\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Machine Learning and You: Boost Audience Engagement, Change Readers\u2019 Habits - ONA18\" \/>\n<meta property=\"og:description\" content=\"The pervasiveness of news has led to a publication agnosticism that seriously threatens reader loyalty and audience engagement. Machine learning, through augmented content and interactive user experiences, can help reverse these trends and cultivate brand advocates. This session is designed for: Journalists looking for detail on how artificial intelligence and machine learning can complement their [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona18.journalists.org\/sessions\/machinelearningandyou\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA18\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-07T20:49:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/01\/180122-save-date-facebook-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nekolaweb\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Adam Nekola\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona18.journalists.org\/#website\",\"url\":\"https:\/\/ona18.journalists.org\/\",\"name\":\"ONA18\",\"description\":\"The 2018 ONA Conference &amp; Awards Ceremony \\u2014 Sept. 13-15 \\u2014 Austin, TX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona18.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona18.journalists.org\/sessions\/machinelearningandyou\/#webpage\",\"url\":\"https:\/\/ona18.journalists.org\/sessions\/machinelearningandyou\/\",\"name\":\"Machine Learning and You: Boost Audience Engagement, Change Readers\\u2019 Habits - ONA18\",\"isPartOf\":{\"@id\":\"https:\/\/ona18.journalists.org\/#website\"},\"datePublished\":\"2018-05-22T15:18:05+00:00\",\"dateModified\":\"2018-08-07T20:49:22+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona18.journalists.org\/sessions\/machinelearningandyou\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions\/1188"}],"collection":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/3750"}],"wp:attachment":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/media?parent=1188"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/tags?post=1188"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/event?post=1188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}