{"id":1179,"date":"2018-05-22T11:18:04","date_gmt":"2018-05-22T15:18:04","guid":{"rendered":"https:\/\/ona18.journalists.org\/sessions\/emailasadriverofloyalty\/"},"modified":"2020-04-03T21:16:48","modified_gmt":"2020-04-03T21:16:48","slug":"emailasadriverofloyalty","status":"publish","type":"ona_session","link":"https:\/\/ona18.journalists.org\/sessions\/emailasadriverofloyalty\/","title":{"rendered":"Email as a Driver of Innovation and Loyalty (Yes, Email)"},"content":{"rendered":"<p>Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement opportunities, newsrooms can, ultimately, give readers something great to love in their emails.<\/p>\n<p><b>This session is designed for:<\/b><\/p>\n<li>Newsrooms that want to learn how to incubate loyalty with emails<\/li>\n<li>Anyone who is interested in defining \u201cproduct\u201d in the email space<\/li>\n<li>Product managers looking to build out their toolbox<\/li>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1536933600,"end_time":1536937200,"moderators":[[]],"hashtag":["ONA18Email"],"soundcloud":["505175055"],"scribble":["2808990"],"viafoura":["n"],"youtube":["DZF_0iL66a4"],"vimeo":[""],"facebook":[""],"trint":[""],"slideshare":[""],"livestream":[""],"resources":[""],"video_embed":[""],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email as a Driver of Innovation and Loyalty (Yes, Email) - ONA18<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona18.journalists.org\/sessions\/emailasadriverofloyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email as a Driver of Innovation and Loyalty (Yes, Email) - ONA18\" \/>\n<meta property=\"og:description\" content=\"Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement opportunities, newsrooms can, ultimately, give readers something great to love in their emails. This session is designed for: Newsrooms that want to learn how to incubate loyalty with emails Anyone [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona18.journalists.org\/sessions\/emailasadriverofloyalty\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA18\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-03T21:16:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/01\/180122-save-date-facebook-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nekolaweb\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Adam Nekola\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona18.journalists.org\/#website\",\"url\":\"https:\/\/ona18.journalists.org\/\",\"name\":\"ONA18\",\"description\":\"The 2018 ONA Conference &amp; Awards Ceremony \\u2014 Sept. 13-15 \\u2014 Austin, TX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona18.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona18.journalists.org\/sessions\/emailasadriverofloyalty\/#webpage\",\"url\":\"https:\/\/ona18.journalists.org\/sessions\/emailasadriverofloyalty\/\",\"name\":\"Email as a Driver of Innovation and Loyalty (Yes, Email) - ONA18\",\"isPartOf\":{\"@id\":\"https:\/\/ona18.journalists.org\/#website\"},\"datePublished\":\"2018-05-22T15:18:04+00:00\",\"dateModified\":\"2020-04-03T21:16:48+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona18.journalists.org\/sessions\/emailasadriverofloyalty\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions\/1179"}],"collection":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/3758"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/3756"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/4829"}],"wp:attachment":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/media?parent=1179"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/tags?post=1179"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/event?post=1179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}