{"id":1166,"date":"2018-05-22T11:18:02","date_gmt":"2018-05-22T15:18:02","guid":{"rendered":"https:\/\/ona18.journalists.org\/sessions\/beyondaudiograms\/"},"modified":"2018-08-07T12:11:38","modified_gmt":"2018-08-07T16:11:38","slug":"beyondaudiograms","status":"publish","type":"ona_session","link":"https:\/\/ona18.journalists.org\/sessions\/beyondaudiograms\/","title":{"rendered":"Beyond Audiograms: Audience Engagement in Podcasting"},"content":{"rendered":"<p>Audience communities are as unique as the audio products they are built around, and engagement strategies can and should reflect that diversity. From social metrics to SMS chat bots to Facebook groups, there are portable, scalable concepts that promote products while also fueling storytelling.<\/p>\n<p><b>This session is designed for:<\/b><\/p>\n<li>Audio-oriented newsroom leaders looking for new promotion concepts<\/li>\n<li>Engagement officers trying to fine-tune their outreach <\/li>\n<li>Anyone who wants to better share and communicate with an engaged listener community<\/li>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1536847200,"end_time":1536850800,"moderators":[[]],"hashtag":["ONA18Audio"],"soundcloud":["499900974"],"scribble":["2809179"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":["<a href=\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/10\/Beyond-Audiograms.pdf\">Resources<\/a>"],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyond Audiograms: Audience Engagement in Podcasting - ONA18<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona18.journalists.org\/sessions\/beyondaudiograms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond Audiograms: Audience Engagement in Podcasting - ONA18\" \/>\n<meta property=\"og:description\" content=\"Audience communities are as unique as the audio products they are built around, and engagement strategies can and should reflect that diversity. From social metrics to SMS chat bots to Facebook groups, there are portable, scalable concepts that promote products while also fueling storytelling. This session is designed for: Audio-oriented newsroom leaders looking for new [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona18.journalists.org\/sessions\/beyondaudiograms\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA18\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-07T16:11:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/01\/180122-save-date-facebook-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nekolaweb\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Adam Nekola\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona18.journalists.org\/#website\",\"url\":\"https:\/\/ona18.journalists.org\/\",\"name\":\"ONA18\",\"description\":\"The 2018 ONA Conference &amp; Awards Ceremony \\u2014 Sept. 13-15 \\u2014 Austin, TX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona18.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona18.journalists.org\/sessions\/beyondaudiograms\/#webpage\",\"url\":\"https:\/\/ona18.journalists.org\/sessions\/beyondaudiograms\/\",\"name\":\"Beyond Audiograms: Audience Engagement in Podcasting - ONA18\",\"isPartOf\":{\"@id\":\"https:\/\/ona18.journalists.org\/#website\"},\"datePublished\":\"2018-05-22T15:18:02+00:00\",\"dateModified\":\"2018-08-07T16:11:38+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona18.journalists.org\/sessions\/beyondaudiograms\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions\/1166"}],"collection":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/3740"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/3746"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/1559"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/1498"}],"wp:attachment":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/media?parent=1166"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/tags?post=1166"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/event?post=1166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}