{"id":1163,"date":"2018-05-22T11:18:01","date_gmt":"2018-05-22T15:18:01","guid":{"rendered":"https:\/\/ona18.journalists.org\/sessions\/bettertoolstounderstandvoters\/"},"modified":"2018-08-07T16:53:53","modified_gmt":"2018-08-07T20:53:53","slug":"bettertoolstounderstandvoters","status":"publish","type":"ona_session","link":"https:\/\/ona18.journalists.org\/sessions\/bettertoolstounderstandvoters\/","title":{"rendered":"Building Better Tools to Understand Voters and Their Choices"},"content":{"rendered":"

By using emerging technologies in public opinion polling, social listening and personalized research as well as innovative audience engagement strategies, journalists can move beyond anecdotal \u201cfrom the diner\u201d reporting and traditional, in-person exit polls to surface a more complete, deeper, localized and dynamic understanding of voters and their choices.<\/p>\n

This session is designed for:<\/b><\/p>\n

  • Journalists looking for better insights into the voting public\u2019s choices<\/li>\n
  • Newsrooms trying to build out election coverage that reflects the reality on the ground<\/li>\n
  • Technologists who want to understand how election surveying can leverage machine learning<\/li>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1537011000,"end_time":1537014600,"moderators":[[]],"hashtag":["ONA18Voters"],"soundcloud":[],"scribble":["2808981"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":["8352572"],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"\nBuilding Better Tools to Understand Voters and Their Choices - ONA18<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona18.journalists.org\/sessions\/bettertoolstounderstandvoters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Better Tools to Understand Voters and Their Choices - ONA18\" \/>\n<meta property=\"og:description\" content=\"By using emerging technologies in public opinion polling, social listening and personalized research as well as innovative audience engagement strategies, journalists can move beyond anecdotal “from the diner” reporting and traditional, in-person exit polls to surface a more complete, deeper, localized and dynamic understanding of voters and their choices. This session is designed for: Journalists […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona18.journalists.org\/sessions\/bettertoolstounderstandvoters\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA18\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-07T20:53:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/01\/180122-save-date-facebook-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nekolaweb\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Adam Nekola\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona18.journalists.org\/#website\",\"url\":\"https:\/\/ona18.journalists.org\/\",\"name\":\"ONA18\",\"description\":\"The 2018 ONA Conference & Awards Ceremony \\u2014 Sept. 13-15 \\u2014 Austin, TX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona18.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona18.journalists.org\/sessions\/bettertoolstounderstandvoters\/#webpage\",\"url\":\"https:\/\/ona18.journalists.org\/sessions\/bettertoolstounderstandvoters\/\",\"name\":\"Building Better Tools to Understand Voters and Their Choices - ONA18\",\"isPartOf\":{\"@id\":\"https:\/\/ona18.journalists.org\/#website\"},\"datePublished\":\"2018-05-22T15:18:01+00:00\",\"dateModified\":\"2018-08-07T20:53:53+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona18.journalists.org\/sessions\/bettertoolstounderstandvoters\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions\/1163"}],"collection":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/3752"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/1559"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/1648"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/1650"}],"wp:attachment":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/media?parent=1163"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/tags?post=1163"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/event?post=1163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}