{"id":1144,"date":"2018-05-22T11:17:58","date_gmt":"2018-05-22T15:17:58","guid":{"rendered":"https:\/\/ona18.journalists.org\/sessions\/subscriptions-metrics\/"},"modified":"2018-08-07T12:10:42","modified_gmt":"2018-08-07T16:10:42","slug":"subscriptions-metrics","status":"publish","type":"ona_session","link":"https:\/\/ona18.journalists.org\/sessions\/subscriptions-metrics\/","title":{"rendered":"Subscriptions, Metrics and the Newsroom: How Journalists are Getting Involved"},"content":{"rendered":"<p>As local and regional publishers transition to paywalls, introducing conversion data metrics into decisions made throughout those organizations, and understanding what those metrics mean and how to use them, will be more important than ever to newsroom leaders.<\/p>\n<p><b>This session is designed for:<\/b><\/p>\n<li>Local and regional publishers considering a paywall<\/li>\n<li>Journalists and editors who want to understand how a different revenue model will affect their work<\/li>\n<li>Anyone looking to get a handle on how to read conversion metrics<\/li>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1536847200,"end_time":1536850800,"moderators":[["Gwen Vargo"]],"hashtag":["ONA18Metrics"],"soundcloud":["503195820"],"scribble":["2809175"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":["8352509"],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Subscriptions, Metrics and the Newsroom: How Journalists are Getting Involved - ONA18<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona18.journalists.org\/sessions\/subscriptions-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subscriptions, Metrics and the Newsroom: How Journalists are Getting Involved - ONA18\" \/>\n<meta property=\"og:description\" content=\"As local and regional publishers transition to paywalls, introducing conversion data metrics into decisions made throughout those organizations, and understanding what those metrics mean and how to use them, will be more important than ever to newsroom leaders. This session is designed for: Local and regional publishers considering a paywall Journalists and editors who want [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona18.journalists.org\/sessions\/subscriptions-metrics\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA18\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-07T16:10:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/01\/180122-save-date-facebook-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nekolaweb\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Adam Nekola\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona18.journalists.org\/#website\",\"url\":\"https:\/\/ona18.journalists.org\/\",\"name\":\"ONA18\",\"description\":\"The 2018 ONA Conference &amp; Awards Ceremony \\u2014 Sept. 13-15 \\u2014 Austin, TX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona18.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona18.journalists.org\/sessions\/subscriptions-metrics\/#webpage\",\"url\":\"https:\/\/ona18.journalists.org\/sessions\/subscriptions-metrics\/\",\"name\":\"Subscriptions, Metrics and the Newsroom: How Journalists are Getting Involved - ONA18\",\"isPartOf\":{\"@id\":\"https:\/\/ona18.journalists.org\/#website\"},\"datePublished\":\"2018-05-22T15:17:58+00:00\",\"dateModified\":\"2018-08-07T16:10:42+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona18.journalists.org\/sessions\/subscriptions-metrics\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions\/1144"}],"collection":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/3744"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/1263"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/4294"}],"https:\/\/api.journalists.org\/moderator":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/1269"}],"wp:attachment":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/media?parent=1144"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/tags?post=1144"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/event?post=1144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}