{"id":1143,"date":"2018-05-22T11:17:58","date_gmt":"2018-05-22T15:17:58","guid":{"rendered":"https:\/\/ona18.journalists.org\/sessions\/unconference4\/"},"modified":"2018-09-26T20:18:49","modified_gmt":"2018-09-26T20:18:49","slug":"unconference4","status":"publish","type":"ona_session","link":"https:\/\/ona18.journalists.org\/sessions\/unconference4\/","title":{"rendered":"[Unconference] SEO for News: Fundamentals and the Future"},"content":{"rendered":"<p><strong>SEO for news: Fundamentals and the Future<\/strong><br \/>\nHow will people search online for news in the future? What will be the future of SEO for\u00a0 news publishers? We explore 4 ideas and ask the room their thoughts:<\/p>\n<ul>\n<li>How publishers should deal with search engines pulling the answers out of their content straight onto the SERP, so users don\u2019t have to click;<\/li>\n<li>As voice search share increases, what should news publishers watch out for;<\/li>\n<li>Who should be the gatekeepers of news in search engines (including fake news);<\/li>\n<li>How searches will become even more contextual.<\/li>\n<\/ul>\n<p>If you\u2019re curious about news SEO and how to increase Google as a referrer in your newsroom, stop by to get past the jargon and learn how you can aim your stories toward search.<\/p>\n<p><strong>Speakers:\u00a0<\/strong>Tobias Fellner-Jost,\u00a0Chelsey<span style=\"white-space: pre;\"> <\/span>Heath<br \/>\nTobias Fellner-Jost is the founder of the Trisolute News Dashboard and has extensive experience in news SEO; Chelsey Heath is the News Dashboard\u2019s news SEO strategist and honed her skills in a digital newsroom.<\/p>\n<p>How are Unconference pitches selected:<\/p>\n<ol>\n<li>Registered ONA18 attendees pitch ideas throughout the summer<\/li>\n<li>ONA18 attendees vote on Thursday and Friday of the conference for topics they feel should be added to the schedule<\/li>\n<li>Successful submitters present on Saturday<\/li>\n<\/ol>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1537021800,"end_time":1537025400,"moderators":[[]],"hashtag":["ONAuncon"],"soundcloud":[],"scribble":["2810453"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Unconference] SEO for News: Fundamentals and the Future - ONA18<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona18.journalists.org\/sessions\/unconference4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Unconference] SEO for News: Fundamentals and the Future - ONA18\" \/>\n<meta property=\"og:description\" content=\"SEO for news: Fundamentals and the Future How will people search online for news in the future? What will be the future of SEO for&nbsp; news publishers? We explore 4 ideas and ask the room their thoughts: How publishers should deal with search engines pulling the answers out of their content straight onto the SERP, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona18.journalists.org\/sessions\/unconference4\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA18\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-26T20:18:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/01\/180122-save-date-facebook-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nekolaweb\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Adam Nekola\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona18.journalists.org\/#website\",\"url\":\"https:\/\/ona18.journalists.org\/\",\"name\":\"ONA18\",\"description\":\"The 2018 ONA Conference &amp; Awards Ceremony \\u2014 Sept. 13-15 \\u2014 Austin, TX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona18.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona18.journalists.org\/sessions\/unconference4\/#webpage\",\"url\":\"https:\/\/ona18.journalists.org\/sessions\/unconference4\/\",\"name\":\"[Unconference] SEO for News: Fundamentals and the Future - ONA18\",\"isPartOf\":{\"@id\":\"https:\/\/ona18.journalists.org\/#website\"},\"datePublished\":\"2018-05-22T15:17:58+00:00\",\"dateModified\":\"2018-09-26T20:18:49+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona18.journalists.org\/sessions\/unconference4\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions\/1143"}],"collection":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"wp:attachment":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/media?parent=1143"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/tags?post=1143"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/event?post=1143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}