{"id":1121,"date":"2018-05-22T11:17:53","date_gmt":"2018-05-22T15:17:53","guid":{"rendered":"https:\/\/ona18.journalists.org\/sessions\/midway8\/"},"modified":"2018-11-15T20:22:17","modified_gmt":"2018-11-15T20:22:17","slug":"midway8","status":"publish","type":"ona_session","link":"https:\/\/ona18.journalists.org\/sessions\/midway8\/","title":{"rendered":"[MIDWAY] Rethinking Ads: Build Trust and Stop Pissing Off Your Readers"},"content":{"rendered":"<p>Publications have a love-hate relationship with ads. On the one hand, they bring in money. On the other hand, they can be intrusive to and distracting for the reader experience. With more and more readers turning to ad blockers and sometimes avoiding certain sites because of their ads, what can be done? This panel features innovators in the ad space who will talk about new ways to continue using ads without losing readers or their trust.<\/p>\n<p><b>This session is designed for:<\/b><\/p>\n<ul>\n<li>Any publication that uses ads on their site, or wants to have ads but doesn\u2019t want to lose readers.<\/li>\n<li>Publishers concerned about how ads are invading their readers\u2019 privacy.<\/li>\n<li>Anyone interested in the blockchain space and how to monetize within it.<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1536944400,"end_time":1536948000,"moderators":[["Brittany Grant"]],"hashtag":["ONA18RethinkAds"],"soundcloud":["505142850"],"scribble":[""],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[""],"resources":[""],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[82],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[MIDWAY] Rethinking Ads: Build Trust and Stop Pissing Off Your Readers - ONA18<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona18.journalists.org\/sessions\/midway8\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[MIDWAY] Rethinking Ads: Build Trust and Stop Pissing Off Your Readers - ONA18\" \/>\n<meta property=\"og:description\" content=\"Publications have a love-hate relationship with ads. On the one hand, they bring in money. On the other hand, they can be intrusive to and distracting for the reader experience. With more and more readers turning to ad blockers and sometimes avoiding certain sites because of their ads, what can be done? This panel features [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona18.journalists.org\/sessions\/midway8\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA18\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-15T20:22:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/01\/180122-save-date-facebook-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nekolaweb\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Adam Nekola\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona18.journalists.org\/#website\",\"url\":\"https:\/\/ona18.journalists.org\/\",\"name\":\"ONA18\",\"description\":\"The 2018 ONA Conference &amp; Awards Ceremony \\u2014 Sept. 13-15 \\u2014 Austin, TX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona18.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona18.journalists.org\/sessions\/midway8\/#webpage\",\"url\":\"https:\/\/ona18.journalists.org\/sessions\/midway8\/\",\"name\":\"[MIDWAY] Rethinking Ads: Build Trust and Stop Pissing Off Your Readers - ONA18\",\"isPartOf\":{\"@id\":\"https:\/\/ona18.journalists.org\/#website\"},\"datePublished\":\"2018-05-22T15:17:53+00:00\",\"dateModified\":\"2018-11-15T20:22:17+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona18.journalists.org\/sessions\/midway8\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions\/1121"}],"collection":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/4977"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/4978"}],"https:\/\/api.journalists.org\/moderator":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/4976"}],"wp:attachment":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/media?parent=1121"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/tags?post=1121"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/event?post=1121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}