{"id":1120,"date":"2018-05-22T11:17:53","date_gmt":"2018-05-22T15:17:53","guid":{"rendered":"https:\/\/ona18.journalists.org\/sessions\/midway7\/"},"modified":"2018-11-15T20:38:59","modified_gmt":"2018-11-15T20:38:59","slug":"midway7","status":"publish","type":"ona_session","link":"https:\/\/ona18.journalists.org\/sessions\/midway7\/","title":{"rendered":"[MIDWAY] Why It\u2019s Critical for Your Business and Editorial Sides to Collaborate \u2014 and How to Do It Ethically and Effectively"},"content":{"rendered":"<p>Whether you come from a big, well-resourced newsroom or are operating on a shoestring budget, it should be a priority for the business and editorial sides of your outlet to find ways to collaborate. Both sides have the same goal: ensuring a great product that\u2019s meaningful to the audience. Findings are showing that newsrooms that silo the two sides have a significantly harder time creating earned revenue than those cooperating. Join us for a discussion that dives into models and best practices of collaboration that also addresses how to avoid the challenges that may come about. <\/p>\n<p><b>This session is designed for:<\/b><\/p>\n<ul>\n<li>Journalists skeptical of how to work with with the business side of their newsroom without compromising their ethics<\/li>\n<li>Publishers wanting guidance and ideas for collaboration and also have concerns about pushback and\/or resources needed to be successful<\/li>\n<li>Business folks looking to more effectively collaborate and drive results<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1536939000,"end_time":1536942600,"moderators":[["Celeste LeCompte"]],"hashtag":["ONA18Collab"],"soundcloud":["505052769"],"scribble":[""],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[""],"resources":[""],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[82],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[MIDWAY] Why It\u2019s Critical for Your Business and Editorial Sides to Collaborate \u2014 and How to Do It Ethically and Effectively - ONA18<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona18.journalists.org\/sessions\/midway7\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[MIDWAY] Why It\u2019s Critical for Your Business and Editorial Sides to Collaborate \u2014 and How to Do It Ethically and Effectively - ONA18\" \/>\n<meta property=\"og:description\" content=\"Whether you come from a big, well-resourced newsroom or are operating on a shoestring budget, it should be a priority for the business and editorial sides of your outlet to find ways to collaborate. Both sides have the same goal: ensuring a great product that\u2019s meaningful to the audience. Findings are showing that newsrooms that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona18.journalists.org\/sessions\/midway7\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA18\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-15T20:38:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/01\/180122-save-date-facebook-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nekolaweb\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Adam Nekola\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona18.journalists.org\/#website\",\"url\":\"https:\/\/ona18.journalists.org\/\",\"name\":\"ONA18\",\"description\":\"The 2018 ONA Conference &amp; Awards Ceremony \\u2014 Sept. 13-15 \\u2014 Austin, TX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona18.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona18.journalists.org\/sessions\/midway7\/#webpage\",\"url\":\"https:\/\/ona18.journalists.org\/sessions\/midway7\/\",\"name\":\"[MIDWAY] Why It\\u2019s Critical for Your Business and Editorial Sides to Collaborate \\u2014 and How to Do It Ethically and Effectively - ONA18\",\"isPartOf\":{\"@id\":\"https:\/\/ona18.journalists.org\/#website\"},\"datePublished\":\"2018-05-22T15:17:53+00:00\",\"dateModified\":\"2018-11-15T20:38:59+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona18.journalists.org\/sessions\/midway7\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions\/1120"}],"collection":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/3992"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/4984"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/4985"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/4986"}],"https:\/\/api.journalists.org\/moderator":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/4677"}],"wp:attachment":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/media?parent=1120"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/tags?post=1120"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/event?post=1120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}