{"id":1118,"date":"2018-05-22T11:17:53","date_gmt":"2018-05-22T15:17:53","guid":{"rendered":"https:\/\/ona18.journalists.org\/sessions\/midway5\/"},"modified":"2018-11-15T20:52:53","modified_gmt":"2018-11-15T20:52:53","slug":"midway5","status":"publish","type":"ona_session","link":"https:\/\/ona18.journalists.org\/sessions\/midway5\/","title":{"rendered":"[MIDWAY] Deep Dive into Audience Engagement: New Tools, Personalization, Audio, and More"},"content":{"rendered":"<p>There are so many types of tech tools and strategies out there that can help publishers and content creators build a greater and more loyal audience. You can choose to develop your own or use something that already exists, but the important thing is for newsrooms to experiment and find ways of improving how they are engaging their existing and potential audience. The right time to build, find, and start using those tools and strategies was yesterday. Don\u2019t fall further behind! Join us for a deep dive into audience engagement that includes small group discussions about new ways to empower your audience, personalize content to your readers and use audio to develop meaningful, loyal relationships.<\/p>\n<p><b>This session is designed for:<\/b><\/p>\n<ul>\n<li>Newsrooms feeling like their audience engagement tactics stop at a general newsletter or pushing content via social media<\/li>\n<li>Folks looking for inspiration through new strategies and tools to create a loyal audience<\/li>\n<li>Smaller budget outlets who are worried audience engagement means you need to spend a lot of money<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1536926400,"end_time":1536931800,"moderators":[["Penny Riordan"]],"hashtag":["ONA18Tools"],"soundcloud":["504521457"],"scribble":[""],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[""],"resources":[""],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[82],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[MIDWAY] Deep Dive into Audience Engagement: New Tools, Personalization, Audio, and More - ONA18<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona18.journalists.org\/sessions\/midway5\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[MIDWAY] Deep Dive into Audience Engagement: New Tools, Personalization, Audio, and More - ONA18\" \/>\n<meta property=\"og:description\" content=\"There are so many types of tech tools and strategies out there that can help publishers and content creators build a greater and more loyal audience. You can choose to develop your own or use something that already exists, but the important thing is for newsrooms to experiment and find ways of improving how they [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona18.journalists.org\/sessions\/midway5\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA18\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-15T20:52:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/01\/180122-save-date-facebook-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nekolaweb\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Adam Nekola\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona18.journalists.org\/#website\",\"url\":\"https:\/\/ona18.journalists.org\/\",\"name\":\"ONA18\",\"description\":\"The 2018 ONA Conference &amp; Awards Ceremony \\u2014 Sept. 13-15 \\u2014 Austin, TX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona18.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona18.journalists.org\/sessions\/midway5\/#webpage\",\"url\":\"https:\/\/ona18.journalists.org\/sessions\/midway5\/\",\"name\":\"[MIDWAY] Deep Dive into Audience Engagement: New Tools, Personalization, Audio, and More - ONA18\",\"isPartOf\":{\"@id\":\"https:\/\/ona18.journalists.org\/#website\"},\"datePublished\":\"2018-05-22T15:17:53+00:00\",\"dateModified\":\"2018-11-15T20:52:53+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona18.journalists.org\/sessions\/midway5\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions\/1118"}],"collection":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/4991"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/4992"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/4993"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/4994"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/1650"},{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/4995"}],"https:\/\/api.journalists.org\/moderator":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/speakers\/4990"}],"wp:attachment":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/media?parent=1118"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/tags?post=1118"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/event?post=1118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}