{"id":4570,"date":"2018-09-10T19:14:30","date_gmt":"2018-09-10T19:14:30","guid":{"rendered":"https:\/\/ona18.journalists.org\/?p=4570"},"modified":"2018-09-10T21:32:43","modified_gmt":"2018-09-10T21:32:43","slug":"3-tips-to-build-successful-digital-live-events-sponsored","status":"publish","type":"post","link":"https:\/\/ona18.journalists.org\/2018\/09\/10\/3-tips-to-build-successful-digital-live-events-sponsored\/","title":{"rendered":"3 tips for creating successful live streaming video [Sponsored]"},"content":{"rendered":"<div class=\"jetpack-video-wrapper\"><div class=\"embed-vimeo\" style=\"text-align: center;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/264087743\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div><\/div>\n<p><a href=\"https:\/\/agency.reuters.com\/en\/reuters-connect.html?utm_source=partner&amp;utm_medium=ona&amp;utm_campaign=ca-gl-1&amp;utm_content=live-blog-post&amp;utm_term=0\"><em>Go live on social in seconds with Reuters Connect.<\/em><\/a><\/p>\n<p>Facebook\u2019s Europe Head of Partnerships Rich Evans, said the average Facebook live video gets six times the number of interactions and 10 times the comments of a regular video, when speaking at the Newsrewired conference in London. Live streaming isn\u2019t a fad \u2014 61% of digital leaders are planning to focus on live video in 2018, according to the Reuters Institute Digital News Report.<\/p>\n<p>Throughout the year, our editorial department has been gathering digital clients\u2019 feedback on live video. Summarizing the insights, Global Multimedia Editor Jane Barrett observed:<\/p>\n<p>\u201cLive video is one of the fastest-moving areas of interest in digital. The immediacy of live is compelling and original \u2014 both of which are vital for younger audiences that don\u2019t watch TV and dislike broadcasters\u2019 \u201cvoice of God\u201d reporting of events. There is also a huge trend towards \u201csoft lives\u201d \u2014 animals, weather, fun events both for OTT video services and mobile\/viral fun.\u201d<\/p>\n<p><a href=\"https:\/\/agency.reuters.com\/en\/reuters-connect.html?utm_source=partner&amp;utm_medium=ona&amp;utm_campaign=ca-gl-1&amp;utm_content=live-blog-post&amp;utm_term=0\">Reuters<\/a> has been producing real-time coverage of the world\u2019s biggest news stories for decades, covering everything from riots to rocket launches, political crises to panda births.<\/p>\n<p><strong>Here are three tips for producing digital lives that really make an impact:<\/strong><\/p>\n<h3>1. Plan ahead!<\/h3>\n<p>On digital, Reuters observed that scheduled events consistently outperform breaking news stories. The lunar eclipse in February significantly outperformed earthquakes, terrorist attacks and historic peace talks according to Reuters&#8217; digital client base. Why? Because digital lives work best if you can start building an audience well ahead of the event itself.<\/p>\n<p>Clients knew months in advance when this live event would happen \u2014 to the second. This allowed them to plan a coverage strategy of complementary content, pre-promote the event and build an audience before it even started. The result was one of the most popular lives of the last year.<\/p>\n<h3>2. Keep people entertained<\/h3>\n<p>It might sound rudimentary, however poor performing lives often overlook the basics. What are you offering that will stop mobile viewers with a short attention span from swiping away? It could be anticipation \u2014 like waiting for an eclipse to happen or a rocket launch to be successful. What we know is that &#8220;wallpaper&#8221; lives that illustrate a news story but don\u2019t evolve \u2014 the helpful bread and butter of live broadcasters everywhere \u2014 tend to flop online.<\/p>\n<h3>3. Push boundaries<\/h3>\n<p>Publishers who are most successful with digital lives are constantly experimenting. When the Washington Post covered the Senate hearing of Facebook\u2019s Mark Zuckerberg, they produced a live show with multiple camera angles, split-screen views and expert commentary, and broadcasted the signal on Twitch \u2014 the Amazon-owned live streaming site which claims to have 15 million daily active users.<\/p>\n<p><strong>One live signal \u2014 two completely different audiences engaged with. <\/strong><\/p>\n<p>Now, Reuters has made it even easier for clients to experiment across platforms. With <a href=\"https:\/\/agency.reuters.com\/en\/reuters-connect.html?utm_source=partner&amp;utm_medium=ona&amp;utm_campaign=ca-gl-1&amp;utm_content=live-blog-post&amp;utm_term=0\">Reuters Connect<\/a>, publishers can send live content straight to a variety of social media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Go live on social in seconds with Reuters Connect. Facebook\u2019s Europe Head of Partnerships Rich Evans, said the average Facebook live video gets six times the number of interactions and 10 times the comments of a regular video, when speaking at the Newsrewired conference in London. Live streaming isn\u2019t a fad \u2014 61% of digital [&hellip;]<\/p>\n","protected":false},"author":1779,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"start_time":0,"end_time":0,"moderators":[],"hashtag":[],"soundcloud":[],"scribble":[],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[88],"tags":[89,91],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 tips for creating successful live streaming video [Sponsored] - ONA18<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona18.journalists.org\/2018\/09\/10\/3-tips-to-build-successful-digital-live-events-sponsored\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 tips for creating successful live streaming video [Sponsored] - ONA18\" \/>\n<meta property=\"og:description\" content=\"Go live on social in seconds with Reuters Connect. Facebook\u2019s Europe Head of Partnerships Rich Evans, said the average Facebook live video gets six times the number of interactions and 10 times the comments of a regular video, when speaking at the Newsrewired conference in London. Live streaming isn\u2019t a fad \u2014 61% of digital [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona18.journalists.org\/2018\/09\/10\/3-tips-to-build-successful-digital-live-events-sponsored\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA18\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-10T19:14:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-10T21:32:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona18.journalists.org\/wp-content\/uploads\/sites\/16\/2018\/01\/180122-save-date-facebook-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@onaconf\" \/>\n<meta name=\"twitter:site\" content=\"@onaconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Online News Association\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona18.journalists.org\/#website\",\"url\":\"https:\/\/ona18.journalists.org\/\",\"name\":\"ONA18\",\"description\":\"The 2018 ONA Conference &amp; Awards Ceremony \\u2014 Sept. 13-15 \\u2014 Austin, TX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona18.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona18.journalists.org\/2018\/09\/10\/3-tips-to-build-successful-digital-live-events-sponsored\/#webpage\",\"url\":\"https:\/\/ona18.journalists.org\/2018\/09\/10\/3-tips-to-build-successful-digital-live-events-sponsored\/\",\"name\":\"3 tips for creating successful live streaming video [Sponsored] - ONA18\",\"isPartOf\":{\"@id\":\"https:\/\/ona18.journalists.org\/#website\"},\"datePublished\":\"2018-09-10T19:14:30+00:00\",\"dateModified\":\"2018-09-10T21:32:43+00:00\",\"author\":{\"@id\":\"https:\/\/ona18.journalists.org\/#\/schema\/person\/9bc3eda7640d509d6f89a49b8ede4c32\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona18.journalists.org\/2018\/09\/10\/3-tips-to-build-successful-digital-live-events-sponsored\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ona18.journalists.org\/#\/schema\/person\/9bc3eda7640d509d6f89a49b8ede4c32\",\"name\":\"Online News Association\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paaWtI-1bI","_links":{"self":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/posts\/4570"}],"collection":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/users\/1779"}],"replies":[{"embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/comments?post=4570"}],"version-history":[{"count":9,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/posts\/4570\/revisions"}],"predecessor-version":[{"id":4750,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/posts\/4570\/revisions\/4750"}],"wp:attachment":[{"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/media?parent=4570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/categories?post=4570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona18.journalists.org\/wp-json\/wp\/v2\/tags?post=4570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}