Tobias Fellner-Jost is the founder of the Trisolute News Dashboard and has extensive experience in news SEO; Chelsey Heath is the News Dashboard’s news SEO strategist and honed her skills in a digital newsroom.
Learn how to identify commonly searched questions and topics you can answer with an article that will get you search engine traffic over weeks, months or even years.
We’ll workshop ideas and show how to use Google’s suggested search box, Google Trends, Google Analytics and in-house tools to reveal the commonly searched questions YOU can answer. We’ll focus on three kinds of evergreen articles, with examples below:
Evergreen content reacting to a news event, also called “explainers”, generally for a distinct period:
What has to happen for Donald Trump to be impeached?
America’s gun culture in 10 charts
Who was Mark Anthony Conditt, the Austin serial bomber?
Evergreen content for holidays/annual events:
Mystery Peeps flavor revealed – Easter time
Best Valentine’s Day spots
How to register to vote in Alaska
“Super-“evergreen stories:
Traveling to the Grand Canyon
Best romantic restaurants for a date night
10 closest presidential elections in U.S. history