We don’t have a clickbait problem, we have a metrics problem

We analysed a shitton of legit clickbait vs actual journalism and you literally won’t believe what we found! Along the way we found a way that just might save journalism.

Clickbait gets a lot of flack for transparently using tricks to gain clicks but really it’s just a continuation of a long history of tactics journalists and editors have used to get attention.

I contend that the problem isn’t Clickbait but the metrics that encourage it: we aren’t measuring and rewarding the right things to make the best journalism rise to the top. Let’s look at the metrics we use and the incentives that creates in comparison to high quality, expensive journalism. Are there better metrics?

Suggested Speaker(s)

  • Simon Rumble (shermozle)
    Principal Developer Advocate, Snowflake Analytics