Subscriptions, metrics and the newsroom: How journalists are getting involved

As local and regional publishers transition to paywall models, metrics have become more important than ever to newsroom leaders. How can newsrooms build conversion data into their decision-making process at all levels? Audience builders from The Dallas Morning News and the American Press Institute will talk about what they’ve learned from helping journalists better understand the signals they’re seeing from their conversion metrics.

Suggested Speaker(s)

  • Amanda Wilkins (@kcamanda)
    Audience Development Editor, The Dallas Morning News
  • Mark Francescutti (@mfrances100)
    Sports Vertical Editor, The Dallas Morning News