It’s no wonder they’re often called the “me generation” — in the past five years, Millennials have dominated the conversation at any media company, with news organizations and advertisers alike trying to capture their lucrative eyes. But, as Millennials begin to age into their 30s, it’s clear they’ll have to share the spotlight with the new arbiters of cool, Gen Z. But, as advertiser interests shift to include Millennials’ successors, how are media companies directly targeting Millennials coping with competing with a new, attractive audience? Will they stick to their Millennial-only missions, or open up their arms to Gen Z? And from an editorial standpoint, how can media outlets better cover the issues that matter most to these generations like gun control, and women’s rights, that have a massive generation gap from Boomers, Gen X-ers, Millennials and now, Gen Z.
The audience of this panel would be advertisers and media companies that are targeting Millennials and Gen Z.
Suggested Speaker(s)
- Kate Ward (@KateWardBustle)
Editor-in-Chief, Bustle Digital Group